Designed to meet the needs of today’s forward-thinking travelers, the new-build hotel will offer 408 rooms, a variety of intuitive technologies and playful public spaces.
The Aloft hotel will be operated by Starwood Hotels and Resorts Worldwide and will be linked directly to the Abu Dhabi National Exhibition Centre, next to the Capital Centre district.
It will bring a brand new lifestyle concept in hotels to the capital, targeting the niche market of today’s forward thinking business travellers by offering a quality, designer product which is affordable with a focus on accessible technology, comfort and convenience.
Stephan Vanden Auweele, Aloft Hotel General Manager explains, “Aloft is the world’s fastest growing hotel brand. It has re-invented the industry by ignoring certain aspects of hotels which have become clichéd and old fashioned in the minds of our target audience. For example, free wireless internet is very important to our customers, but room service and silver service tea lobbies are not. We provide what our customers want and don’t concern ourselves with things that they don’t; this approach reduces our costs and allows us to provide the customer with a lower price per room.”
The Aloft Hotel will be located 20 minutes away from downtown Abu Dhabi and 15 minutes from Abu Dhabi International Airport. It will serve the ADNEC visitors and exhibitors but is also anticipated to become a regular destination for fashion forward self-expressers searching for new and stylish outlets.
“We are thrilled to introduce Aloft to Abu Dhabi, as it will bring a combination of sophistication and playfulness to this vibrant community,” said Stephan. “We feel that Aloft, with its innovative, fresh perspective on lodging; will provide a welcome alternative for travelers while also becoming an integral part of Abu Dhabi.”
“Aloft Abu Dhabi will appeal to youthful-minded travelers with its urban flair and social interplay. Alive with the energy of discovery and interaction, Aloft will be a perfect match for Abu Dhabi.” said Brian McGuinness, Global Brand Leader of Aloft and element hotels.
Aloft stays true to the W Hotel brand’s heritage, offering atmospheric public spaces designed to draw guests from their hotel rooms to socialize and make friends. Guests can read the paper, work on their laptops, play a game of pool or grab a drink with friends at the bar w xyz or enjoy a meal at dine, the hotel’s main restaurant with a retro-modern American 60′s essence serving international cuisine.
The re:charge fitness centre and splash, the indoor or outdoor pool, give travelers options to de-stress and re-energize. While re:fuel by aloft, a one-stop food and beverage area, offers sweet, savory and healthy food, snacks and beverages to grab & go, 24 hours a day. Or visit relax@12 an indoor/outdoor lounge where you can treat your tummy to oriental bites, yummy tapas and sassy sushi selection.
